Successful Assortment Strategy Building and Market Analysis

SUCCESSFUL ASSORTMENT STRATEGY BUILT WITH THE BEST ANALYSIS SOLUTION

ibs Assortment, an analysis solution capable of reflecting your ambitious positioning strategy:

  • Microclimate creation: define your potential zone of impact by selecting your competitors: retailers(for the assortment, the specialist competitors makes a difference and impact the choice and strength of the Assortment selection) , formats, strategy, and distances…
  • Panelists' data integration: automate the data integration leading to reliable eyesight on the market overview.
  • SWOT analysis: build your own qualitative-oriented strategy analysis on market trends and competitors' positioning.
  • Internal analysis: multi-dimension analysis (collection plan, assortment level, item level performance analysis…)

IBS ASSORTMENT AND IBS AMS EXPERIENCE

ibs Assortment takes advantage of ibs AMS' experience and engine to build optimal assortments strategy coming from the data forecasting:

  • On-going forecast of turnovers, margins, items number for a selected level (category, assortment, item…) based on historical results and trends
  • Effective items list suggestion corresponding to retailers strategy (ex: item list recommendation providing the highest margin in value)

STRATEGY DEVELOPMENT

Develop / refocus your strategy considering internal and external analysis (Based on the Market Share):

  • Position yourself among competitors: competitor alignment or opposite competitor differentiation.
  • Reach your ambition: to have at least one item aligning on the lowest price of the market
  • Develop and implement your strategy upon you Assortments: develop your private brand (increase the objectives)

A READY-TO-USE SOLUTION EMBEDDED IN THE SUITE

ibs Assortment enables you to bend your adapted strategy to the variety of external data.
Our performing monitoring list module provides an automatic integration of shopping lists with competitor data gathering process, including items list, brands, prices, promotional prices, dedicated spaces (linear meter, number of modules relative to item space)… to review your global and positioning strategy.

ibs Assortment provides customized decisional making reports confirmed by our clients. With ibs Reporting embedded module, you can conceive your personalized reports using different visualizations (graphics, grids, histograms...) from a wide range of indicators:

  • Assortment performance analysis (Item and store performance)
  • Gains after an assortment review
  • Gap between the objectives and the realized (landing analysis)
  • Sales evolution