A WIDE RANGE OF DECISIONAL ORIENTED REPORTS, DASHBOARD AND ANALYSIS

Retailers are aware of in-store strategies adopted by their competitors that enable them to reshape or maintain their positioning on the market. Retailers' strategies can be implemented in store through different methods:

• Set the layout
• Define the visual segmentation
• Choose advertisements and signals
• Create an atmosphere (atmosphere music, aisles' space, colors…)
• Choose furniture
• Decorate stores to reflect the image of the retailer

Stores are places where the retailer's strategic choices are exposed to consumers; therefore, there is only the meeting point between shoppers' expectations and retailer's proposals.

“affirm and develop your positioning on the market by implementing ibs space planning”

• Systematic integration of competitor data: remaining attentive to the market evolutions and to competitors' strategic decisions. Panelists and shoppers surveys can be automatically integrated thanks to our monitoring module. (Monitoring list of items, prices, brands, types of brand, number of modules, promotional items, allocated spaces…)
• Reporting solutions: A library of several decisional reports and KPIs is available in our solutions allowing you to take the right decisions at the right time. Take advantage of our reports to analyze your merchandise lines and those that are implemented by your competitors, including depth and width ranges.

“SALES ANALYSIS - RESULTS / OBJECTIVES RECONCILIATION”

• Use of data drivers: turnover, margin, consumer panels, space allocation…
• Calculation of forecasts based on your historical results and trends: space forecast (square meter and linear meter), layout forecast (planogram optimization: the product at the best place for the best sales)
• Analysis of store performance: results comparison of stores, category results, store ordering, category allocation analysis (high traffic / low traffic zones)…
• Specificity analysis: cluster and region performance analysis enable retailers to capture opportunities based on the stores success and performance

MERCHANDISE AND STORE ANALYSIS - BETTER MANAGEMENT OF STORES LAYOUT VS CLIENT BUYING FLOW

• Zone performance analysis: results analysis of your permanent / seasonal / promotional zones. Based on what, you can easily drive your assortments and your allocations while keeping a consistency and following the market trends.
• Real-time store plan and planogram simulations management: operations for the win strategy
• Analysis of the store's potential:
  • Calculate your potential turnover based on observed results of the micro climate zone
  • Fulfill objectives in terms of space per department / shelve / category with in-store space surveys support
  • Collect stores' feedback to be aware of the on-site observations and specificities: in-store movement, cash desks line, high traffic and low traffic zones, positive points to maintain, problems encountered and under or over represented categories…

“benefit from ibs reporting to implement customized, dynamics and graphical reports”

INVENTORY, PROMOTIONAL AND EVENTS ANALYSIS

Retailers are aware of in-store strategies adopted by their competitors that enable them to reshape or maintain their positioning on the market. Retailers' strategies can be implemented in store through different methods:

• Identify the stock movement and stock clearance opportunities
• Locate shelf items with over stock and out of stock risks. Consequently, you reduce the product facing; replenishment of stocks; the in-store level of stock…
• Compare the high margin products in value or in % and evaluate the space allocation of these items to develop your profitability.
• Analysis of your promotion effectiveness and spread out the successful events/promotion national wide: Promotional zones analysis (per week, per department, per category…), in-stores promotional campaigns and events comparison…

Based on an accurate internal and market analysis, ibs Space Planning enables the creation and the update of store plan and planogram that will maximize stores productivity. Use our space management solutions to promptly respond to market evolutions and to your strategic orientations.